But to get there they need to know about the 5 Service Quality Dimensions. One is the acquisition channel which is in charge of gathering of Milk through dairy co-agents. The Company is one of Malaysia's leading beverage manufacturers and has a comprehensive network to distribute throughout Peninsular Malaysia, Sabah and Sarawak. Amul Anand Milk Union Limited , formed in 1946, is an Indian dairy co-operative, which is based at Anand in the state of Gujarat. Mother Dairy also maintains a differential pricing strategy in its marketing mix and varies according to geographical regions. In February 2012, Tesla revealed an early prototype of the Model X.
Hence Amul is able to deliver it products to consumers at an affordable price in comparison to its competitors even after there has been a huge increase in transportation cost. Characteristics of Product Line : Main characteristics of product line can be listed as: 1. It is the actual item which is held for sale in the market. The Depth of a product mix refers to the variants of each product in the product line. It is rich in nutrition as it contains all goodness of milk. Amul has become the largest food brand in India and has ventured into markets overseas.
Difference is only found in terms of colour, size, shape, model, performance, weight, and capacity. All of these programs are meant to help and support veterans between ages 25-40 and their families. Since Mother Dairy deals with a perishable which needs refrigeration and has very less shelf life, it produces as per demand of the regions. All these cover the offerings of Mother Dairy. The company boasts an enormous distribution channel which spreads across the country.
It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. Ghee stimulates muscle movements, strengthens the sense organ, nourishes the skin and improves complexion. Simply, it shows the number of items in the product line. It comes in five flavours i. Operation flood: an appraisal of current Indian pairy policy.
Mother Dairy, the parent brand is mainly concerned with the whole dairy product range. The Mother Dairy milk products segment comprises of different types of curds, probiotic drinks, paneer, butter, cheese, ghee, cream, sweets, lassi, butter milk etc. Best marketing mix Description Reasons for this choice Product New product line to be included will be the organic and environmental friendly hair dying products This product will have zero negative impact to human health such as asthma or skin allergies or the natural environmental pollutions Price High end product should be charged with the high end prices with… 1751 Words 8 Pages Investigation 3 Firstly, Product mix refers to the total number of product lines that a company provide to its buyers. It is very healthy drink and to be consumed directly adding to milk. Amul Kool Lassee Amul Kool Lassee is refreshing milk natural drink. Such varieties are based on quality, size, colour, capacity, price, model, performance, and so on. Mother Dairy product portfolio is majorly divided based on the three brands Mother Dairy, Dhara and Safal.
Amul has a very diverse product range in its marketing mix. It comes in many flavours namely Elaichi, Kesar, Mango, Badam Pista, Amrakhand, Rajbhog, Butter Scotch, Strawberry, Pineapple, etc. An icon of the sorts of modern India, the utterly butterly deliciously witty, Amul Girl, an integral part of the Amul campaign turned 50 this year. Coca-Cola deals majorly with drinking beverage products and hence has more product mix consistency. The product line and product depth of Amul Ice-cream is shown below: Product line includes all the different types of ice-cream provided by Amul like Epics, Bar, Frostick, Tricones ,Koolfi,Cups etc.
Length Length of the product mix refers to the total number of products in the mix. It is very delicious and healthy drink. The Product Line refers to the list of all the related products manufactured or marketed by a single firm. It is very useful during any occasion or festival. Over the last five and a half decades, dairy cooperatives in Gujarat have created an economic network that links more than 3. Product items are complementary to one another.
He sent to organise the farmers. The Amul Pattern has established itself as a uniquely appropriate model for rural development. The Jingle: Utterly, butterly, delicious…. Ghee can be consumed for better digestion. For example, two wheelers including various models constitutes one of the product lines of Bajaj Company. But many products under its brand faces huge competition and hence it maintains competitive prices.