Do you tend to live in the moment or are you always looking down the road, thinking about where you want to be in two, five or 10 years? Tip 3: Do email marketing. From the outset, we have decided to recruit only qualified professionals to man various job positions in our organization. All of us have dreams. While our main focus will be to run the massage therapy clinic, we will also receive income from our other partners in form of shared office rental and a small per—client booking fee. The other home health care agencies currently operating in our area do not offer services to all four of our target Counties; they also do not offer the unique blend of home health care and social services which Wheatland Health Services will be providing. In this section, you should expand on how you intend to implement your marketing. You might also think about exactly how you plan to grow your practice, if growth is indeed a goal.
If you have not been in business yet, provide some information about your personal income-generating activities before starting this business to show your ability to make accomplish goals. Never work evenings or weekends. Do you have a different or new approach? Unrealistic, inaccurate or poorly tested calculations in the business model are the cause for many business failures and bankruptcies. On the other hand, if you are targeting pregnant women, networking with gynaecologists or maternity clothes stores may be fruitful. In other words place a small inexpensive ad and leave it in place for weeks or months.
We have identified this as a lucrative target market because they usually are funded by insurance claims, and represent repeat visits for a duration of up to one year. As a matter of fact, they are some of the best hands in the whole of San Diego. Also this location is centrally located in the city and has easy access to the bus system and the go train. Your website should include information about your training, your passion for massage therapy, your availability, services and pricing, the geographical areas your cover and your contact information. Join local professional and networking events, as the members may be able to use or refer your services.
Starting your own business can be a very rewarding endeavour. Massage therapy business plans are very useful. Develop a Mission Statement — Massage therapy business plans A mission statement is a short, concise, and positive explanation of why you are in business, who you serve, and what image you want to convey. Doe will perform all types of massage therapy including deep tissue massage, general massage, specific muscle massage, and other services that relate to his practice. This is a great way to introduce yourself and develop some connections also. The locations mentioned above are also the contacts that you want to develop as referral sources. For example, health food stores see a lot of health conscious people in a single day.
The massage therapy and wellness industry will continue to grow and become more profitable because the aging baby-boomer generation in Unites States and the increase in stress level amongst the average adults are expected to drive increasing demand for these specialized services. We will ensure that our therapists use quality supplies such as lotions and massage oil and create a friendly, relaxing and welcoming environment for our clients. Wheatland Health Services will be managed by Beth Patzer and Kellene Walker, our Clinical Director. This ensures that you have the complete details in it. The business has consistently been profitable since its inception. If not, you need to get this done. If you are not comfortable with doing these projections, an accountant or bookkeeper might be needed to help you get a complete accounting.
Home health care and social services are typically utilized by individuals and families, with service referrals coming most often from other professionals i. May 30, 2017 I agree that each of these steps are critical and essential to running a successful massage business, but I want to add two more that should be included: 1 Determine what modality will be your specialty. Much of what a business plan is designed to do is give you a clear direction and focus your efforts. Where are these potential customers and how many are located in proximity to your services? Without the strategic and financial prescriptions of a well-researched business plan — along with the discipline of following its central planning imperatives — managers of the organization tend to operate independently and sometimes at cross purposes, employing their own untested assumptions and intuitions. Welcome to your Massage Therapy Schools Information and Career Center. This is one very easy and smart way to cut out some difficulty that might cause for a poorly written business plan. They also tend to have chronic injuries or pain, especially as they age, which can help them become repeat clients.
Also, the supplies would cost a bit more because of the regular demand for it. Home Health Care Services Business Plan Executive Summary Wheatland Health Services offers a unique combination of premier home health care and community-based social services to Southeastern Kansas. Will you get a loan from a bank? As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand to the general public. If you are , do you want to attract students just out of high school, or would you prefer your students to be older adults working on a second career? It is central to all three hospitals, therefore allowing for easy access for our clients from these locations. Lower cost care allows more patients to access treatment and enables the operation of a cash practice. This statistics goes to show a remarkable growth in demand over the last 5 years. A business plan is not necessarily a stagnant document to be used only at the startup of your business, but can and should be revisited regularly to check your progress and update your goals.
Eye-catching artwork or photographs are a good idea. Aside from the strategic location of our business, all our employees will be well trained and equipped to provide excellent and knowledgeable massage therapy and wellness services at all times. With this new focus on rehabilitation, we have determined that the steady stream of new revenue from this new source would be financially worthy of an investment into this new business. Gaines attended the University of Houston where she earned a Bachelor of Science in sport administration. The advantage of having a downtown location, is that it makes it easy for the customer to pop in during the day for appointments without disrupting a busy schedule. This is also a great list to pull out if you are ever interviewed. This section of your business plan will also address whether you plan to have a niche, such as sports massage therapy, deep tissue massage, or massage therapy for pregnant women and new mothers.
Resources for Your Massage Practice. Tip 5: Organize a group massage event. We are quite aware of the rules and regulations governing the massage therapy and wellness industry which is why we decided to recruit only well experienced and qualified employees as foundational staff of the organization. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. The problem with this group is that they can tend to have relatively small disposable incomes, so that a massage once every two months may be all they can afford. So, of course you know that you cannot just start this trade without first being equipped with the right information that will help you sail through the hurdles of the teething stage that affects every business. Here are some tips to help you make the most of this important business tool.