Famous Amos weakness is mainly on its promotion. Famous Amos also then came out with a new way in reaching the market. With these, Wally Amos is now known as the father of gourmet cookie industry. It serves the finest in freshly baked cookies. Browse through thousands of FaveDeals and save up to 80% at your favourite restaurants, cafés, spas, salons, gyms, retail stores, and more. This is so as when I consulted some people about cookies company in Singapore, some does not realise the existence of Mrs.
Thus, based on Famous Amos, we can see that it offer the most quality, which are their finest and freshly baked cookies. This can also be a threat to the company as government has been encouraging the public to have a healthy lifestyle. Its irresistible aroma produced at its stores will be the only factor that shows Famous Amos is still alive. In March of the following year, Amos sold 51% interest to Bass Brothers Enterprises in an attempt to salvage the business. Marketing PhilosophyFamous Amos adopts the Product Concept. Lastly, Famous Amos segments their products through Behavioural Segmentations which segment markets through occasions, benefits sought, user status, usage rate and loyalty status. It is so unique that it spun the birth of an entire new industry.
Famous Amos Cookies are also recognised as the best chocolate chip cookies in the world. According to MyWot, Siteadvisor and Google safe browsing analytics, Famous-amos. This is to cater to different markets. Its product is well-known to the public due to its quality of cookies that always meet the standard of the consumers. It was only then Famous Amos came to Singapore.
Needs and DemandsTherefore, Famous Amos target audience needs are basically to eat or to have a snack. For example, they provide hampers and gifts that customer can give at any occasion. However, they segment their products Geographically; around the world, Demographic; targeting kids, young adults and adults, Psychographic; interest in chocolate cookies, and Behavioral Segmentation; can be used in any occasion. Packed Famous Amos Cookies that is usually manufactured to the convenient chop is strength too as it can easily reached its target audience. For example, they provide hampers and gifts that customer can give at any occasion. This will help its consumer to enjoy benefits that the company provide.
Fave brings you discounted offers on awesome things to eat, do, see, and experience in your city — all from a single, convenient mobile app! However, Famous Amos could not base on its products and do not make any changes to them. These will not create a want for consumer to consume its products as advertisement usually attracts the public and advertisement help to reach the public geographically. Famous Amos also then came out with a new way in reaching the market. This is because each intermediary that the organization went through, they will usually tax the products and it will then increase the selling price. Competitors will be unable to challenge its cookies due to the product quality n well-known brand.
However, the core benefits that customer received is actually the exceptional taste of Famous Amos Cookies. They also provide packaging for immediate consumptions and as well as larger family size packs. Therefore, it is cost effective for Famous Amos and act as a strength to the company. It does not have mass advertising that will subsequently inform its consumer about their existence or that they are still there to offer them the delicious sweet treats, their Cookies. It satisfies the wants of its customer due to its freshness of products.
Cookies are also considered bad for health, especially when it contains a lot of sugar. Its product that is well distributed in Singapore is also a strength to Famous Amos as it reached its target audience easily. Famous Amos also provides delivery service that makes it easier and convenience for the customer who bought it online. It has a good sense of attracting consumer by using bright metallic red as a theme to their store. Field is its major competitor as they are selling mostly the same and it is also known. However, the packed Famous Amos Cookies went through a number of intermediaries. These are number of employees who serve the customers at each branch of the stores.
This is because convenient shops can be found easily and mostly everywhere. Famous Amos may also like to offer financial benefits to its regular customer by having Frequency Programs. Famous Amos brand name is known that its pricing strategies are strength to them too. To add with it, Famous Amos received an International Brand Recognition, which is widely recommended and recognised. They are Geographic, Demographic, Psychographic and Behavioural Segmentation. This also helps in widening its audience thus generate more profit. Cookies are also considered bad for health, especially when it contains a lot of sugar.