Today's online marketplace is far from the fledgling country fair it was just a few years ago, and eBay seems genuinely committed to investing in its own future. Standard uptime for sites has become much higher than in the past. Management Destroyed eBay's Value Proposition by: mickeyfinn Tue Jun 1 04:07:21 2010 While the degree of impact varies with the different markets that sellers operate in, the trend is unmistakeable and universal - and painfully obvious. Sponsored Link To the Editor: My latest round of auctions has just ended, and again, the results have been horrendous, just like my other auction results since store offerings were folded into core on April the 1st. Why do they choose to associate with your brand? Some offer discount coupons for future orders.
He downplayed the significance of early players in the online auction space. Login is required to post comments. Commodity-type items are widely available today in comparison-shopping engines and from marketplaces like Amazon and eBay. It's well understood that any website with a unique model that establishes itself first on the internet has a very strong first mover advantage that makes it, if not unassailable, very difficult to challenge competitively. Each product within each category needs a specific value proposition. Access our free, curated list of high-impact articles below.
Despite everything, eBay still delivers for me more than the other sites. In a nutshell, eBay's critical mass of customers creates an ever-expanding sphere of influence resembling a magnetic field. There are no silver bullets, we're testing in different geos, when we find things that work, we'll do more of them and less of the ones that don't. How could have eBay made its buying or selling experience more frictionless? Beyond Products and Pricing Once you select your products or services, evaluate other elements that impact buying decisions. It provides a sense of security, the payment has to be done once the product is delivered. Sellers opt in to eBay Plus on their My eBay page. Believes in coyotes and time as an abstract.
Ebay could have pursued the retail market by starting up a separate e-tailing site or acquiring an e-tailer - they certainly have deep enough pockets to have done so, which, by the way, were filled by the original user base of small sellers. Think back to the Neat Studio Material Dock example above. Such corporate leveraging of eBay's platform adds value to the customer experience as well, as increasingly brand-disloyal buyers seek bargains wherever they can find them. For high-end audio equipment, consumers will likely want information — from product specifications to detailed pictures to professional and consumer reviews. Where the two markets intersect, you'll find his wheelhouse. I fear we won't see their like again. How has eBay responded to changes in the marketplace landscape? Do you think they have any chance of making a recovery? So given the above, why would eBay management abandon their unique position to try to compete against a crowded field of e-tailers, all with pretty much the same retail based model? The global warming issue is overblown, and no emergency measures are needed.
Digit — Save Money Without Thinking About It The world of personal finance is another ruthlessly competitive space, and there are tens of thousands of apps designed to help people manage their money more effectively. The question becomes, how do you get both steps right? They've tried to mandate service levels through a ratings program, but this won't work in the long term. A few clicks in the app and you're done. The company's core auction business has no inventory, since its customers supply the product. Fresh rumors say that Meg Whitman , handing the reins to unit president John Donahoe.
For comparison-shopping engines, the goal is to make sure you get a click-through from those sites to your own. While eBay and Amazon have each , there are distinct differences between the two companies. Every word should improve clarity or make your message more compelling, otherwise it needs to be cut. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities. What is your return policy? And then I would build a strategic plan to use their weaknesses against them while growing my business to capitalize on the marketplace opportunities they helped create.
Read the articles, interviews, etc. Go back to the ascendancy of J. And unfortunately, I'm not sure that it can ever be re-occupied at this point. Buyers Buyers have known for a long time that eBay is an established name in the online marketplace. Management Destroyed eBay's Value Proposition by: his look in the mirror Tue Jun 1 08:40:57 2010 Ron, I lived the first part of my business life by 'getting inside the heads' of the competition, finding their strengths and weaknesses, learning why they do, projecting into the future how they will act and react. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.
The company's feedback system, which at one time was vulnerable to tampering, has been tightened and serves as a self-regulating mechanism that keeps eBay's marketplace integrity high. Buyer Participation Buyers in Germany, Austria, and Australia can enroll in eBay Plus on their My eBay page for an annual fee. Did eBay overestimate its relevance in retail in general vs. Welcome to the 'Blues' of the new millenia. There has been a steady decline in my business since the beginning of 2009, but now my sales levels are at 25% of what they had been. Using eBay as a liquidation channel can be far less expensive than using a traditional liquidator. This group makes the maximum use of e-commerce.
In a 5 Second Test, people see your site with your value proposition for five seconds and then answer questions about what they saw. But this is not a new concept - just a new venue sorry - but pun intended. It provides platform for the company to interact with the consumers. Both of those operations are still in business, but they have reduced expectations and make relatively small contributions to their parent companies' balance sheets. To newcomers, it may even seem too good to be true, which is arguably why Slack has become so insanely popular and helped the company achieve. Since 2010, Amazon has rapidly , most notably through its of.
So there is plenty of room to grow -- especially beyond U. Now, you want to know which one is the most unquestionably clear. But I do wish the writer and all other sellers of rare collectible items good luck. Firstly, Lyft does score some points for including several step-by-step images of the Lyft experience, helping visitors visualize what taking a ride with Lyft is like. It is their tarnished reputation and their thoughtless greed more than anything else that will bring Ebay down! Consumers flock there because of the great product selection.